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14-11-18

Brand Dubai, DIFC Authority secure art, culture deal

(MENAFN) Brand Dubai inked a memorandum of understanding with the Dubai International Financial Centre Authority (DIFC) for the development of art, culture and creativity fields.

Brand Dubai is considered as the creative arm of the Government of Dubai Media Office (GDMO).

The organizations are to join hands in the growth of cultural advancement within Dubai, along with launching project aimed at innovative energy and concepts within the areas of art and creativity.

The two sides will also cooperate in the detection of chances for various joint projects seeking the encouragement of excellence in the artistic and creative areas.

"Through our partnership with Brand Dubai, we are looking to further develop and create new opportunities within Dubai's cultural ecosystem," stated DIFC Governor and DIFC Authority Chairman Essa Kazim.

"DIFC's emergence both as a leading global financial hub and a centre for lifestyle, arts and culture offers an ideal platform for unique new creative ventures," the chief noted.

"Our cooperation with Brand Dubai enables us to further empower talented individuals and promising ventures seeking to mark in Dubai's creative community. The upcoming Gate Avenue in DIFC will be a space for artists and creative professionals to express themselves and showcase their talent. We are keen to work with Brand Dubai to further enrich creative and cultural activity both in Centre and the city," Kazim added.
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