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26-05-21
KBW Ventures invests in French food technology startup
(MENAFN)KBW Ventures, founded by Saudi Arabia’s Prince Khaled bin Alwaleed bin Talal Al-Saud, invested in French food technology startup Furahaa Group, the firm’s first investment in the European country.
Paris-based Furahaa Group established in 2015 by entrepreneur Arthur Devillers and is considered the holding company for numerous food and hospitality subsidiaries. Plant B2B is a food distribution company, ViVeg is a vegan food subscription platform and Furahaa is its vegan fast-food restaurant chain.
“This is my first investment in the French market. Furahaa Group, driven by Arthur’s vision for an inclusive and diverse workplace, while giving both consumers and other vendors a route to choose plant-based options, had me interested in the business immediately,” stated Prince Khaled.
He further stated that “The distribution business is strong, and during the Coronavirus pandemic I saw a swift and organized pivot – something any investor would find very attractive in a portfolio company.”
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