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05-04-21
MUVI Cinemas plans to increase to 307 screens nationwide
(MENAFN)A SR820 million (USD218.6 million) growth plan for the current year was proclaimed by Saudi Arabia’s first home-grown cinema chain announced on Sunday a SR820 million ($218.6 million) expansion plan for 2021. .
MUVI Cinemas plans to expand to 307 screens nationwide in the next year, inaugurating 23 new sites in eight key Saudi regions, adding up 204 screens and 22,872 seats to its portfolio. The strategy of expansion will carry the brand’s amount of seats to over 35,000.
The growth will mark nine new sites in Riyadh, seven in Jeddah, and two each in Taif, Alkhobar, Khamis Mushait and Al-Kharj. The cities of Buraidah and Uniazah will hail their first-ever MUVI locations.
The company’s strategy for the current year “far exceeds” its original goals for the year.
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