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  • 01-03-23

    Soft Power index: Aramco recollects top spot as highest valued Middle Eastern brand

    (MENAFN) Aramco has recollected its crown as the highest valuable Middle Eastern brand, the 2023 Soft Power index by Brand Finance showed.

    In line with the report issued on Tuesday, the Saudi Arabian oil and gas giant witnessed its brand worth surge by 4 percent to USD45.2 billion during the past year.

    Aramco, which has achieved the leading rank since it initially introduced on the index three years ago (2020), has profited from a rise in costs and demand for oil and gas in latest months.

    In what Brand Finance’s report named as “a sign of confidence and ambition for continued growth,” Aramco has carried on to fund massively in its brand to back expansion in the two core and expansion businesses via a worldwide campaign in addition to investments in sports, such as Formula One and golf.

    The Middle East’s 150 highest valuable and the most robust brands are involved in a devoted regional ranking, the Brand Finance Middle East 150 2023.

    MENAFN01032023000045014228ID1105681249

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