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12-03-23

Dentsu hosts Now to Next event in Riyadh to discuss industry challenges and future opportunities

(MENAFN) Dentsu, an international advertising group, recently organized the first edition of the Now to Next event in Riyadh, which brought together local and global experts to explore industry challenges and future opportunities in Saudi Arabia and the wider region. The CEO of Dentsu MENA, Tarek Daouk, mentioned that customer centricity had become more important than ever in the current pandemic situation and the slowing global economy. Ahmad Haider, the Managing Director of Dentsu Saudi Arabia, added that creating better relationships with customers was the primary focus, and the event aimed to provide their business partners with endless possibilities to transform the way they interact with customers.

The event included several speakers such as Thomas Le Thierry, CEO of Media, Dentsu EMEA, Sven Huberts, President of Experience, Dentsu Creative EMEA, and Yoshimasa Nakano, Chief Director of the Content Business Design Center at Dentsu. The company also hosted an activation at the event that showcased the technologies created by Dentsu Lab Tokyo. These technologies included All Players Welcome, software designed to help artists create, write, and perform music using eye-tracking technology, and Alt Skin, a physical representation of metaverse avatars that enables digital fashion fitting for virtual world avatars.

By hosting the event, Dentsu aimed to facilitate the exchange of ideas and knowledge to overcome industry challenges and create opportunities for growth. The event provided a platform for experts to share insights, engage with the community, and explore the emerging trends and technologies that will shape the industry's future.
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