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  • 16-04-23

    Middle Eastern Consumers Willing to Pay Premium for Sustainable, Luxurious Travel Experiences

    (MENAFN) Dubai's annual trade show Arabian Travel Market has released a statement revealing that consumers in the Middle East are willing to pay a premium for sustainable and luxurious travel experiences, including travel and accommodation. This statement comes at a time when sustainability has been a hot topic in the Middle East's luxury travel sector over the past few years. In the UAE alone, up to 61 percent of residents claim that they are willing to pay more for a more responsible, eco-friendly, and sustainable tourism experience.

    Post COVID-19, one in 10 consumers have actually stayed in luxury yet green accommodation over the past three years, according to a report launched by British market research firm YouGov titled "Global Travel & Tourism Whitepaper 2023." During the same period, affluent travelers' sustainable luxury hotel stays witnessed a 50 percent surge, the report said.

    In addition to this, 58 percent of the respondents residing in the UAE disclosed that traveling, in general, has become even more important after the pandemic-induced lockdown. When looking at the luxury aspect in particular, 25 percent of people living in the emirates are pursuing entertainment options, while 19 percent are after first-class accommodation options.

    Consumers in the Middle East also value authentic travel experiences. Since the pandemic, 51 percent of high-income travelers are seeking raw and meaningful travel experiences, while 27 percent of travelers are willing to pay a premium to stay in isolated and private accommodation options.

    According to Exhibition Director Middle East at ATM Danielle Curtis, "The Middle East has developed an unparalleled international reputation for luxury tourism, with consumers across the region placing a high value on bespoke, memorable, and environmentally responsible experiences."

    The 30th edition of ATM will take place between May 1 and May 4 under the theme "Working Towards Net Zero." The event is expected to see the participation of travel professionals and industry leaders from over 150 countries who will tackle innovative ways in which they are delivering luxury and sustainable travel experiences across the Gulf region. The aim of the event is to provide market insights, connect global suppliers, and help discover sustainable solutions, products, and endless inspiration at the new ATM Sustainability Hub.

    MENAFN16042023000045014228ID1106019328

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