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  • 24-01-18

    First Expo 2020 Dubai marketing campaign launched, illustrating hands

    (MENAFN) The first global marketing campaign for Expo 2020 Dubai has been launched with illustrations of hands to symbolize the strength of human cooperation.

    The theme "Connecting Minds, Creating the Future" has been well demonstrated in the campaign as delivered its perspective of humans that is in a nutshell: greater outcome can be created when we join hands and work for a better future.

    The vice president commented "a World Expo is not only about showcasing the latest innovations; it is also a unique platform to bring together people from all over the world, and all walks of life, to encourage creativity, innovation and collaboration."

    He continued "this campaign sets the stage for where we'll be going in future campaigns. We don't want people just to turn up to the event; we want people to join the journey up to 2020."

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