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FinancialNews


  • 01-06-21

    Riyadh to turn into advertising capital of Middle East

    (MENAFN)Sir Martin Sorrell, the veteran adman who created the largest agency in the world stated that Riyadh is prepared to turn into the advertising capital of the Middle East.

    “Originally I think you’d probably say the heart of the advertising marketing service industry was Beirut and then it moved to Dubai, and now it’s moving to Riyadh,” Arab News quoted Sorrell as saying on the sidelines of last week’s Tourism Recovery Summit in the Saudi capital.

    Since Sorrell abandoned WPP, the company he founded in 1985 and that turned into the biggest advertising and communications group in the world, he has made S4 Capital the fastest-growing digital advertising business in the sector.

    He further declared that “We look at the Middle East as a whole obviously, in which Saudi Arabia is a key part, and I think things have shifted over the years that I’ve been in the industry.”

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