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  • 10-06-20

    Turkish Airlines stays best brand in Turkey

    (MENAFN)

    Turkey's flag carrier Turkish Airlines continued to be the best brand in the country in 2020, according to a leading London-based independent branded business valuation and strategy consultancy firm on Tuesday, June 9th.

    The carrier's brand value grew to 1.98 billion U.S. dollars in 2020, versus 1.73 billion U.S. dollars last year, according to the 14th edition of Brand Finance's Turkey 100 report.

    Established in 1933 with a fleet of five airplanes, Turkish Airlines now has a fleet of some 350 aircraft flying to around 320 worldwide destinations, except during the COVID-19 pandemic period.

    The state-lender Ziraat and private-lender Garanti followed the aviation firm with 1.6 billion U.S. dollars and 1.54 billion U.S. dollars, respectively, the report demonstrates.

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