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  • 27-10-21

    Saudi Arabia to have some of highest social media utilization in world

    (MENAFN)According to Anne-Laure Malauzat, partner at Bain and Company Middle East, the pandemic has taken the world to a whole other level of digitalization and the youth are the driving force behind the continuing digital transformation.

    Malauzat further declared that Saudi Arabia is one of the leading countries in terms of contactless payments and other innovative solutions.

    She was quoted as saying that “We’ve seen the Kingdom lead in a number of things, the first one, for example, is everything that has to do with social media penetration. The Kingdom is known to have some of the highest social media utilization in the world.”

    YouTube use in Saudi Arabia is also one of the highest in the world. “With over 85 percent of people who have access to YouTube and watch YouTube on a regular basis, which is quite high,” the official added.

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